Open AccessApplication of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example
Author(s) -
Siqi Wang,
Yuqing Geng
Publication year - 2021
Publication title -
global journal of management and business research
Language(s) - English
Resource type - Journals
eISSN - 2249-4588
pISSN - 0975-5853
DOI - 10.34257/gjmbrevol21is4pg1
Subject(s) - business , diversification (marketing strategy) , marketing , cosmetics , key (lock) , enterprise life cycle , industrial organization , commerce , process management , computer science , medicine , computer security , pathology
With the steady development of information technology, new media plays a key role in enterprise marketing. It has very high coverage, can effectively spread the information of the enterprise, and help build enterprise culture. While promoting the innovation and development of enterprises, precision marketing realized at a lower cost, which helps to achieve the interaction between enterprises and consumers, plays a critical role in promoting the diversification of the consumer market and promoting the economic development of enterprises.