Open AccessExploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City
Author(s) -
Takrima Jannat,
Syed Abdullah Al Noman,
Anika Meher Amin,
Md. Shafkat Imon Araf,
Md. Irtija Tahmid Hossain,
Siha Fatima Hoque
Publication year - 2021
Publication title -
global journal of management and business research
Language(s) - English
Resource type - Journals
eISSN - 2249-4588
pISSN - 0975-5853
DOI - 10.34257/gjmbrevol21is2pg13
Subject(s) - covid-19 , business , marketing , vulnerability (computing) , pandemic , exploratory research , consumer behaviour , exploratory factor analysis , value (mathematics) , advertising , medicine , sociology , service (business) , computer science , computer security , disease , pathology , anthropology , infectious disease (medical specialty) , machine learning
Purpose: This paper proposes an exhaustive examination of investigating the variables influencing shopper/consumers’ buy conduct during COVID-19 on techno items in Dhaka city. This study intends to investigate the components emerging from vulnerability like Covid pandemic on the customer buy conduct of techno items in Dhaka city.Methodology: 226 respondents were surveyed using a 19-items structured questionnaire. Exploratory Factor Analysis technique was used to identify the significant factors.Findings: Results demonstrated that five factors, namely, economic fluctuation and technological value chain, e-commerce wave, digital workplace/force, crisis attitude, motivations of changing consumer behavior were found significantly responsible for influencing shopper/consumers’ buy conduct during COVID-19 on techno items in Dhaka city.