Open AccessEthical practice in plastic surgery
Author(s) -
Richard Theile
Publication year - 2019
Publication title -
australasian journal of plastic surgery
Language(s) - English
Resource type - Journals
ISSN - 2209-170X
DOI - 10.34239/ajops.v2i1.145
Subject(s) - promotion (chess) , ethical standards , ethical issues , public relations , medicine , engineering ethics , sociology , political science , psychology , engineering , law , politics
Ethical behaviour is integral to medical practice. Society rightfully trusts surgeons to have ethical standards above those of the wider community. By and large the profession has repaid that societal trust by upholding such standards. However, the growing influence of social media on marketing and self-promotion, and the inappropriate prioritisation of entrepreneurial business practices, means we are now experiencing a shift away from patient-centered decision-making to outcomes that favour surgeons.