Ethical practice in plastic surgery | Zendy

Richard Theile | Zendy

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Ethical practice in plastic surgery

Author(s) -

Richard Theile

Publication year - 2019

Publication title -

australasian journal of plastic surgery

Language(s) - English

Resource type - Journals

ISSN - 2209-170X

DOI - 10.34239/ajops.v2i1.145

Subject(s) - promotion (chess) , ethical standards , public relations , ethical issues , medicine , engineering ethics , psychology , political science , sociology , nursing , engineering , law , politics

Ethical behaviour is integral to medical practice. Society rightfully trusts surgeons to have ethical standards above those of the wider community. By and large the profession has repaid that societal trust by upholding such standards. However, the growing influence of social media on marketing and self-promotion, and the inappropriate prioritisation of entrepreneurial business practices, means we are now experiencing a shift away from patient-centered decision-making to outcomes that favour surgeons.

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