Open AccessROLE OF AUGMENTED REALITY IN INFLUENCING PURCHASE INTENTION AMONG MILLENIALS
Author(s) -
Haajer Khan,
M. Sriram
Publication year - 2019
Publication title -
journal of management
Language(s) - English
Resource type - Journals
eISSN - 2347-3959
pISSN - 2347-3940
DOI - 10.34218/jom.6.6.2019.005
Subject(s) - psychology , augmented reality , social psychology , advertising , business , marketing , computer science , human–computer interaction