Open AccessIMPACT OF CUSTOMER COMMITMENT IN SOCIAL MEDIA MARKETING ON PURCHASE DECISION – AN EMPIRICAL EXAMINATION
Author(s) -
B B Shantharam,
P. Balaji,
P. Jagadeesan
Publication year - 2019
Publication title -
journal of management
Language(s) - English
Resource type - Journals
eISSN - 2347-3959
pISSN - 2347-3940
DOI - 10.34218/jom.6.2.2019.036
Subject(s) - business , marketing , empirical examination , organizational commitment , advertising , psychology , social psychology , actuarial science