Open AccessDEVELOPMENT OF SUSTAINABLE BRANDS IN THE MICRO, SMALL AND MEDIUM ENTERPRISE (MSME) SECTOR IN INDIA
Author(s) -
Isita Lahiri,
Monojit Banerjee
Publication year - 2019
Publication title -
journal of management
Language(s) - English
Resource type - Journals
eISSN - 2347-3959
pISSN - 2347-3940
DOI - 10.34218/jom.6.2.2019.026
Subject(s) - business , small and medium sized enterprises , industrial organization , marketing , commerce , finance