Open AccessBRAND PERSONALITY OF COIMBATORE: TOURISTS INSIGHTS AS A TOOL FOR DESTINATION BRANDING
Author(s) -
B Prasanna Soundari,
Ramesh Shankar
Publication year - 2019
Publication title -
journal of management
Language(s) - English
Resource type - Journals
eISSN - 2347-3959
pISSN - 2347-3940
DOI - 10.34218/jom.6.2.2019.005
Subject(s) - personality , business , marketing , tourism , advertising , psychology , social psychology , geography , archaeology