Open AccessSALIENCE OF NEGATIVE BRAND RELATIONSHIP AND ITS IMPACT ON CONSUMER BEHAVIOUR
Author(s) -
S. Usha
Publication year - 2019
Publication title -
journal of management
Language(s) - English
Resource type - Journals
eISSN - 2347-3959
pISSN - 2347-3940
DOI - 10.34218/jom.6.1.2019.018
Subject(s) - salience (neuroscience) , psychology , social psychology , consumer behaviour , marketing , advertising , business , cognitive psychology