Open AccessTHE IMPACT OF SERVICE BRAND EVALUATION, CUSTOMER ENGAGEMENT ON BRAND TRUST AND BRAND LOYALTY - STUDY ON CULINARY BUSINESS AS PART OF CREATIVE ECONOMY INDUSTRY IN INDONESIA
Author(s) -
Widarto Rachbini
Publication year - 2018
Publication title -
international journal of marketing and human resource management
Language(s) - English
Resource type - Journals
eISSN - 0976-643X
pISSN - 0976-6421
DOI - 10.34218/ijmhrm.9.1.2018.001
Subject(s) - business , marketing , brand loyalty , brand management , loyalty business model , brand awareness , advertising , brand extension , brand equity , service (business) , loyalty , service quality