Open AccessIMPACT OF RELATIONSHIP MARKETING ON BEHAVIOUR OF BANK CUSTOMERS
Author(s) -
Deboshree Chatterjee
Publication year - 2019
Publication title -
international journal of marketing and human resource management
Language(s) - English
Resource type - Journals
eISSN - 0976-643X
pISSN - 0976-6421
DOI - 10.34218/ijmhrm.10.2.2019.002
Subject(s) - business , marketing , relationship marketing , marketing management