Open AccessGOING GREEN IN CONSUMPTION: A MARKETING STRATEGY DEVELOPMENT STUDY
Author(s) -
Senthil Nathan Chockalingam,
S Premlatha,
K. Sadasivan
Publication year - 2021
Publication title -
international journal of management
Language(s) - English
Resource type - Journals
eISSN - 0976-6510
pISSN - 0976-6502
DOI - 10.34218/ijm.11.12.2020.289
Subject(s) - consumption (sociology) , marketing , green marketing , green consumption , business , marketing strategy , economics , sociology , production (economics) , microeconomics , social science
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