Open AccessCUSTOMER PERCEPTIONS AND PURCHASE INTENTION FOR BRANDED COSMETIC PRODUCTS: AN EMPIRICAL STUDY
Author(s) -
Sonam Goel,
Anupam Sharma
Publication year - 2020
Publication title -
international journal of manangement
Language(s) - English
Resource type - Journals
eISSN - 0976-6510
pISSN - 0976-6502
DOI - 10.34218/ijm.11.12.2020.185
Subject(s) - business , advertising , marketing , perception , empirical research , psychology , philosophy , epistemology , neuroscience