Open AccessPERCEIVED INTRUSIVENESS IN DIGITAL ADVERTISING: LITERATURE REVIEW AND RESEARCH AGENDA
Author(s) -
Vinod Madhavan,
Simon George
Publication year - 2020
Publication title -
international journal of manangement
Language(s) - English
Resource type - Journals
eISSN - 0976-6510
pISSN - 0976-6502
DOI - 10.34218/ijm.11.12.2020.177
Subject(s) - intrusiveness , advertising , psychology , political science , business , social psychology