Open AccessPREDICTING THE INFLUENCE OF INTERACTIVE MARKETING COMMUNICATION TOOLS ON BRAND RESONANCE TO PURCHASE ROYAL ENFIELD BIKE
Author(s) -
Avadhesh Kumar,
J. Tamilsel,
R. Arulmoli
Publication year - 2020
Publication title -
international journal of manangement
Language(s) - English
Resource type - Journals
eISSN - 0976-6510
pISSN - 0976-6502
DOI - 10.34218/ijm.11.12.2020.125
Subject(s) - marketing , advertising , business , marketing communication , engineering