Open AccessTHE INFLUENCE OF MODEL BODY SIZE AND RACE ON BODY IMAGE DISSATISFACTION AND ADVERTISING EFFECTIVENESS AMONG INDONESIAN GEN Y FEMALES
Author(s) -
Diani Ayudya Maharani,
Darene Christina Dearythee,
Artha Sejati Ananda
Publication year - 2020
Publication title -
international journal of manangement
Language(s) - English
Resource type - Journals
eISSN - 0976-6510
pISSN - 0976-6502
DOI - 10.34218/ijm.11.12.2020.124
Subject(s) - indonesian , race (biology) , advertising , psychology , demography , gender studies , sociology , business , philosophy , linguistics