Open AccessMARKETING VIGILANCE AND ITS ROLE IN AMBIDEXTERITY PERFORMANCE APPLIED RESEARCH IN BAGHDAD COMPANY FOR SOFT DRINKS
Author(s) -
Sahera Mohammed Hassan,
Fadheela Salman Dawood
Publication year - 2020
Publication title -
international journal of manangement
Language(s) - English
Resource type - Journals
eISSN - 0976-6510
pISSN - 0976-6502
DOI - 10.34218/ijm.11.12.2020.118
Subject(s) - ambidexterity , vigilance (psychology) , marketing , business , psychology , cognitive psychology , neuroscience