Open AccessANALYZING THE ETHNOCENTRIC BEHAVIOR OF CONSUMERS FOR FMCG PRODUCTS IN PUNE CITY
Author(s) -
Harshada Raut,
Chhabi Sinha
Publication year - 2020
Publication title -
international journal of manangement
Language(s) - English
Resource type - Journals
eISSN - 0976-6510
pISSN - 0976-6502
DOI - 10.34218/ijm.11.12.2020.103
Subject(s) - ethnocentrism , business , advertising , consumer ethnocentrism , fast moving consumer goods , marketing , psychology , social psychology