Open AccessBRAND RESURRECTION: A STUDY ON DETERMINANTS OF REVIVING DEAD BRANDS IN A EMERGING ECONOMY
Author(s) -
Kaushik Handique,
Samir Sarkar
Publication year - 2020
Publication title -
international journal of manangement
Language(s) - English
Resource type - Journals
eISSN - 0976-6510
pISSN - 0976-6502
DOI - 10.34218/ijm.11.12.2020.098
Subject(s) - emerging markets , economy , business , economics , macroeconomics