Open AccessIS ADVERTISEMENT USED TO CREATE BRAND BUILDING OR SALES? AN EMPIRICAL STUDY CONDUCTED AMONG PROFESSIONAL STUDENTS IN COIMBATORE CITY
Author(s) -
S Franklin John,
R Sheeja
Publication year - 2020
Publication title -
international journal of management
Language(s) - English
Resource type - Journals
eISSN - 0976-6510
pISSN - 0976-6502
DOI - 10.34218/ijm.11.12.2020.074
Subject(s) - advertising , business , marketing , empirical research , mathematics , statistics
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