Open AccessIMPULSE BUYING AND POST-PURCHASE REGRET: A STUDY OF SHOPPING BEHAVIOUR FOR THE PURCHASE OF GROCERY PRODUCTS
Author(s) -
Abhishek Kumar,
Sumana Chaudhuri,
Aparna Bhardwaj,
Pallavi Mishra
Publication year - 2020
Publication title -
international journal of manangement
Language(s) - English
Resource type - Journals
eISSN - 0976-6510
pISSN - 0976-6502
DOI - 10.34218/ijm.11.12.2020.057
Subject(s) - regret , grocery shopping , advertising , business , impulse (physics) , grocery store , marketing , mathematics , statistics , physics , quantum mechanics