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SERVICE QUALITY ANALYSIS AND IMPROVING CUSTOMER SATISFACTION IN AUTOMOBILE SERVICE INDUSTRY USING QFD
Author(s) -
K R Thirumanas,
K C Joseph
Publication year - 2013
Publication title -
international journal of industrial engineering research and development
Language(s) - English
Resource type - Journals
eISSN - 0976-6987
pISSN - 0976-6979
DOI - 10.34218/ijierd.4.1.2013.006
Subject(s) - quality function deployment , customer satisfaction , service quality , business , service (business) , process management , marketing , new product development