Open AccessFACTORS AFFECTING BRAND LOYALTY ON IMPORTED INSTANT NOODLES PRODUCTS MEDIATED BY BRAND TRUST
Author(s) -
Andreas Yoshiro Ogawa,
Fendy Cuandra
Publication year - 2022
Publication title -
jurnal bisnis and akuntansi/jurnal bisnis dan akuntansi
Language(s) - English
Resource type - Journals
eISSN - 2656-9124
pISSN - 1410-9875
DOI - 10.34208/jba.v24i1.1290
Subject(s) - brand loyalty , brand awareness , advertising , mediation , brand management , brand extension , business , brand equity , sample (material) , instant , marketing , psychology , food science , sociology , social science , chemistry , chromatography