Open AccessWinery Word of Mouth: the Role of Brand Prestige, Brand Credibility and Wine Experience
Author(s) -
Sara Santos,
Fábio Caldas,
Pedro Espírito Santo,
Luísa Augusto,
Adriana Cristina de Oliveira
Publication year - 2022
Publication title -
international conference on tourism research
Language(s) - English
Resource type - Journals
ISSN - 2516-3612
DOI - 10.34190/ictr.15.1.116
Subject(s) - prestige , wine , credibility , word of mouth , tourism , advertising , marketing , business , attractiveness , psychology , geography , political science , food science , philosophy , linguistics , chemistry , archaeology , psychoanalysis , law