Open AccessNetwork Analysis of Traditional Word of Mouth
Author(s) -
Aliosha Alexandrov,
Michael J. Tippins,
Sandipan Sen
Publication year - 2022
Publication title -
electronic journal of business research methods
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.181
H-Index - 23
ISSN - 1477-7029
DOI - 10.34190/ejbrm.20.2.2299
Subject(s) - word of mouth , variety (cybernetics) , network analysis , advertising , sentiment analysis , computer science , social network analysis , product (mathematics) , psychology , business , world wide web , artificial intelligence , social media , engineering , mathematics , geometry , electrical engineering