Open AccessEcological products and the role of influencers and greenfluencers in their promotion
Author(s) -
Matej Martovič,
Martin Klementis
Publication year - 2022
Language(s) - English
DOI - 10.34190/ecsm.9.1.450
Subject(s) - influencer marketing , mindset , promotion (chess) , business , energy (signal processing) , electricity , marketing , ecological footprint , environmental economics , advertising , public relations , ecology , engineering , sustainable development , political science , computer science , economics , biology , statistics , mathematics , electrical engineering , artificial intelligence , politics , relationship marketing , law , marketing management