Open AccessUsing Social Media for government communications: A closer look at this popular communication outlet and it’s use in the local government sector.
Author(s) -
Samantha Bietsch
Publication year - 2022
Publication title -
european conference on social media
Language(s) - English
Resource type - Journals
ISSN - 2055-7221
DOI - 10.34190/ecsm.9.1.117
Subject(s) - popularity , social media , government (linguistics) , public relations , local government , politics , business , dream , advertising , marketing , political science , public administration , psychology , law , philosophy , linguistics , neuroscience
Social media can be a marketer’s dream with the ability to engage, collect research and communicate information quickly and to a large number of people. This is likely why so many businesses have jumped on board enjoying this communication outlet after seeing its popularity from a socializing aspect. In recent years, we have found this mode of communication to begin gaining popularity in the government sector. Many politicians are using this platform to communicate, gain popularity and even gauge consumer response. This paper takes an in-depth look at government communications and political use of social media focusing on a local government level. This paper explores some of the apprehensions with utilizing this platform and strategies to mitigate problems. Finally, this paper also looks at how to implement a social media policy for local governments that don’t currently employ a strategy.