Open AccessStrategic Alliances, Innovation Capability, Cost Reduction, Customer Loyalty and Competitive Advantage in B2B Alliances
Author(s) -
Soebowo Musa
Publication year - 2022
Publication title -
proceedings of the ... european conference on entrepreneurship and innovation/proceedings of the ... european conference on innovation and entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2049-1069
pISSN - 2049-1050
DOI - 10.34190/ecie.17.1.466
Subject(s) - business , competitive advantage , loyalty business model , marketing , industrial organization , loyalty , cost reduction , customer retention , service quality , service (business)