Open AccessUnderstanding the Customer Activity in Omni-channel Commerce: An Exploratory Analysis
Author(s) -
Sung Yul Ryoo,
Sangcheol Park
Publication year - 2018
Publication title -
journal of knowledge information technology and systems
Language(s) - English
Resource type - Journals
eISSN - 2734-0570
pISSN - 1975-7700
DOI - 10.34163/jkits.2018.13.6.007
Subject(s) - exploratory analysis , channel (broadcasting) , business , computer science , telecommunications , data science
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