Open AccessPurchase Intention Produk Smartphone ditinjau dari Aspek Brand Management
Author(s) -
Acai Sudirman,
Andy Fefta Wijaya,
Sherly Sherly,
Fitria Halim,
Anju Bhernadetha Nainggolan
Publication year - 2021
Publication title -
journal of management and business review/journal of management and business review
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2503-0736
pISSN - 1829-8176
DOI - 10.34149/jmbr.v18i2.292
Subject(s) - reputation , advertising , brand awareness , nonprobability sampling , business , sample (material) , brand management , product (mathematics) , visibility , psychology , marketing , population , mathematics , social science , chemistry , physics , demography , geometry , chromatography , sociology , optics