Open AccessANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP SKEPTIS KONSUMEN PADA IKLAN HIJAU (STUDI KASUS PADA MASYARAKAT KOTA PALEMBANG KONSUMEN AIR MINUM DALAM KEMASAN (AMDK) MEREK ADES "PILIH, MINUM, REMUKKAN")
Author(s) -
Fenny Fathiyah,
Zakaria Wahab
Publication year - 2017
Publication title -
journal of management and business review/journal of management and business review
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2503-0736
pISSN - 1829-8176
DOI - 10.34149/jmbr.v13i1.32
Subject(s) - skepticism , advertising , psychology , regression analysis , business , mathematics , philosophy , statistics , theology