Open AccessANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON)
Author(s) -
Lili Karmela Fitriani
Publication year - 2017
Publication title -
journal of management and business review/journal of management and business review
Language(s) - English
Resource type - Journals
eISSN - 2503-0736
pISSN - 1829-8176
DOI - 10.34149/jmbr.v12i2.41
Subject(s) - competitive advantage , business , product innovation , product (mathematics) , business administration , new product development , market share , industrial organization , marketing , mathematics , geometry
This paper examines the relationship between green product innovation, green process innovation, competitive advantage of product and market performance in the SMEs Ciwaringin batik Cirebon West Java. A survey of 93 SMEs batik provides the basis for the empirical investigation. The relationships between the green innovation product, competitive advantage of product and market performance are examined using stepwise regression.The findings show that green product innovation not contributes positively to competitive advantage of product and market performance. Another findings of this study is that the impact of green process innovation contributes positively to competitive
advantage of product but not to market performance in the SMEs Ciwaringin batik. Competitive advantage of product has impact to market performance. This paper also discusses the recomendations of the results.