Open AccessRancangan Strategi Bisnis PT.Pel Berlian Pulau Mandangin Tahun 2021 – 2023
Author(s) -
Aprihatiningrum Hidayati,
Abdur Rohman
Publication year - 2021
Publication title -
journal of emerging business management and entrepreneurship studies
Language(s) - English
Resource type - Journals
ISSN - 2797-3115
DOI - 10.34149/jebmes.v1i1.16
Subject(s) - strategic planning , product (mathematics) , business , order (exchange) , swot analysis , strengths and weaknesses , process management , strategic management , business administration , marketing , operations research , engineering , mathematics , philosophy , geometry , finance , epistemology
This thesis discusses about the business strategy design 2021 - 2023 period. The formulation of business strategy is carried out by conducting an external analysis, in order to obtain opportunities and threats that can affect the shipping industry, then formulate the strengths and weaknesses of PT. BPM, then performs the formulation of alternative strategies using internal and external analysis (IE) and the TOWS Matrix. And in order to obtain several alternative strategic options. The last step is choosing a strategy using the Quantitative Strategic Planning Matrix (QSPM). QSPM analysis shows that the selected strategy for the 2021 - 2023 period is a product development and planning business implementation of the chosen strategy.