Open AccessGreenwashing: Uma análise das propagandas sobre a ótica do discurso da percepção dos consumidores / Greenwashing: A discourse analysis over consumer perceptions
Author(s) -
Gabriela Schmidt Menegali,
Eduardo Eugênio Spers
Publication year - 2020
Publication title -
brazilian journal of business
Language(s) - Portuguese
Resource type - Journals
ISSN - 2596-1934
DOI - 10.34140/bjbv2n3-085
Subject(s) - greenwashing , perception , humanities , philosophy , psychology , political science , corporate social responsibility , epistemology , public relations