Open AccessInfluence of Design Aesthetics and Brand Name On Generation Y Students’ Intention to Use Wearable Activity-Tracking Devices
Author(s) -
Chantel Muller,
Natasha De Klerk
Publication year - 2020
Publication title -
international journal of ebusiness and egovernment studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.142
H-Index - 2
ISSN - 2146-0744
DOI - 10.34111/ijebeg.202012202
Subject(s) - wearable computer , clothing , activity tracker , descriptive statistics , popularity , wearable technology , tracking (education) , revenue , bittorrent tracker , psychology , advertising , sample (material) , marketing , business , applied psychology , eye tracking , computer science , social psychology , statistics , mathematics , geography , artificial intelligence , pedagogy , accounting , archaeology , embedded system , chemistry , chromatography