Open AccessBranded Mobile App Usage Intentions Among Generation Y Students: A Comparison of Gender and Education Level
Author(s) -
Buhleni Ncube,
Habofanwe Andreas Koloba
Publication year - 2020
Publication title -
international journal of ebusiness and egovernment studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.142
H-Index - 2
ISSN - 2146-0744
DOI - 10.34111/ijebeg.202012201
Subject(s) - generation y , mobile apps , psychology , cohort , advertising , medical education , internet privacy , medicine , computer science , world wide web , marketing , business