Open AccessDoing sport is good – Responsible for popularization of sport
Author(s) -
Kinga Ráthonyi-Ódor,
Gergely Rátonyi,
Attila Borély
Publication year - 2016
Publication title -
acta agraria debreceniensis
Language(s) - English
Resource type - Journals
ISSN - 2416-1640
DOI - 10.34101/actaagrar/67/1756
Subject(s) - corporate social responsibility , coca cola , social responsibility , profit maximization , profit (economics) , business , public relations , marketing , advertising , political science , economics , microeconomics
Responsible leaders of more and more companies build legal, ethic, moral, environmental and social aspects in their goals and values beyond profit maximization. The number of companies whose activities in terms of social responsibility (CSR) has clear connections with promoting and putting forward sports shows an increasing tendency.
The aim of this study is the conceptual clarification of corporate social responsibility, and emphasize the CSR’s significance in sport management, next the analysis of 3 top food and beverage companies’ (Coca-Cola, Nestle, Danone) CSR activity in special regard to sport management in Hungary and abroad.