Open AccessMarketing analysis of the Villány wine region
Author(s) -
Katalin Mónusné Kiss
Publication year - 2014
Publication title -
acta agraria debreceniensis
Language(s) - English
Resource type - Journals
ISSN - 2416-1640
DOI - 10.34101/actaagrar/55/1921
Subject(s) - wine , popularity , consumption (sociology) , business , marketing , advertising , production (economics) , tourism , political science , economics , food science , social science , sociology , chemistry , law , macroeconomics
Hungarian wine is not in such a bad position as it is considered. We have outstanding specialists and the country’s natural conditions are also proper. In Hungary, there are wine production and wine consumption has a major traditions. The role of marketing in our wine industry is growing more and more, and this trend is expected to continue in the future. The development of tourism in wine-growing regions and advertising would considerably promote the popularity of Hungarian wine.