Open AccessBrand Propensity Prediction with Click-Through Rate as a Target
Author(s) -
Alptekin UZEL,
Kaan Pekel,
Fatih Abut,
Fatih AKAY
Publication year - 2022
Publication title -
kocaeli journal of science and engineering
Language(s) - English
Resource type - Journals
ISSN - 2667-484X
DOI - 10.34088/kojose.1019277
Subject(s) - computer science , random forest , metric (unit) , product (mathematics) , cluster analysis , order (exchange) , decision tree , marketing , machine learning , mathematics , business , geometry , finance