Open AccessAwareness of the economically active population about entrepreneurship: country analysis
Author(s) -
Iuliia Pinkovetskaia,
M.A. Yakhyaev,
С. В. Лаптев,
Natalya N. Lipatova
Publication year - 2021
Publication title -
revista amazonía investiga
Language(s) - English
Resource type - Journals
ISSN - 2322-6307
DOI - 10.34069/ai/2021.42.06.3
Subject(s) - entrepreneurship , population , economic growth , business , marketing , socioeconomics , demographic economics , economics , sociology , demography , finance
Aim of study is to assess level of awareness for economically active population about modern entrepreneurship and its socio-economic significance. A survey of the economically active population on ways to obtain information about the activities of entrepreneurs in 59 countries served as the initial information of the study. Our research was aimed at evaluating indicators that describe the proportion of men and women who received information about entrepreneurship from the media, as well as from familiar entrepreneurs, in whole number gender groups. In course of research, economic and mathematical models were developed. The study showed that in most countries, the economically active population is more focused on business data from the media. It is shown that there is a gender gap in the level of people's awareness of entrepreneurship.