Open AccessEngaging Stakeholders in Extension Strategic Planning
Author(s) -
Jeremy ElliottEngel,
Donna Westfall-Rudd,
Chelsea Rose Corkins
Publication year - 2021
Publication title -
journal of extension
Language(s) - English
Resource type - Journals
eISSN - 1077-5315
pISSN - 0022-0140
DOI - 10.34068/joe.59.04.03
Subject(s) - negotiation , stakeholder , process management , strategic planning , process (computing) , context (archaeology) , business , steering committee , extension (predicate logic) , stakeholder engagement , public relations , knowledge management , political science , marketing , engineering , computer science , engineering management , paleontology , law , biology , programming language , operating system
Strategic planning is the deliberative, disciplined effort to produce decisions and actions that shape and guide what an organization is, what it does, and why. [State] Cooperative Extension invested considerable time and effort in conducting a statewide process to engage internal and external stakeholders and nonusers. The strategic planning steering committee balanced negotiations in defining the process, determining who should be involved, and how to develop goals. The semi-structured interviews with the steering committee members, generated three themes: effectiveness of the team enhanced results; context and process can inhibit stakeholder participation, the steering committee needs a commitment to diverse voices.