Open AccessMoney Minute: Using Short Informational Videos to Address Financial Hardships Caused by the COVID-19 Pandemic
Author(s) -
Christopher Sneed,
Ann A. Berry,
Shelly Barnes,
Donna D Calhoun,
Tracy Hagan,
Marci H Hethmon,
Karen Jones,
Barbara Metzger
Publication year - 2021
Publication title -
journal of extension
Language(s) - English
Resource type - Journals
eISSN - 1077-5315
pISSN - 0022-0140
DOI - 10.34068/joe.59.01.06
Subject(s) - crunch , pandemic , action (physics) , covid-19 , listing (finance) , finance , business , financial management , public relations , economics , political science , medicine , physics , disease , pathology , quantum mechanics , infectious disease (medical specialty) , physical therapy
The COVID-19 pandemic has created a money crunch for some families. To help families struggling financially while capitalizing on clients’ newfound at-home time, University of Tennessee Extension consumer economics leadership team developed a series of money management videos called Money Minute. The primary purpose of the videos is to provide research-based financial education during this time of financial hardships. Filmed using Zoom, each video offers a piece of research-based information, a listing of additional resources, and a call to action. The video series has proved to be effective in reaching clientele with financial information in the midst of a pandemic, and the methods can be replicated or adapted by others.