Open AccessO MARKETING DO PERSONAL TRAINER NA REDE SOCIAL INSTAGRAM
Publication year - 2019
Publication title -
revista científica jopef/revista jopef online
Language(s) - English
Resource type - Journals
eISSN - 1982-9809
pISSN - 1806-1508
DOI - 10.34059/ciejop.2019v27i1-15
Subject(s) - trainer , social media , subject (documents) , population , social marketing , sample (material) , sociology , psychology , medical education , marketing , business , library science , medicine , computer science , world wide web , chemistry , demography , chromatography , programming language
The subject of this academic work is the marketing of personal trainers. The subject will address a content analyse of what the personal trainers in cascavel posts in the social media. Objetctive: analyse the personal trainer’s use of professional marketing in social media Instagram. The research will be focused on quantity and quality, made longitudinally. The population and sample are Instagram accounts of famous personal trainers in Cascavel, state of Paraná. Methodology: The reasearch will be supported by the social media Instagram and the app fanpage karma. They correspond to the frequency and average calculations of the published Posts. For the calculation of the engagement, the following formula was used:% of engagement = (total of tanned x 1 + total comments x 2) ÷) x 100. The results of the results were a greater efficiency of marketing offer in the surveys that approached the image of the "body" image with the goal of "training" with approximately the same scope if the union of the image "exercise", with the content "motivational." You can use the tool to download Instagram for the sale of your product.