Open AccessMaking Detroit Sound Great
Author(s) -
Nathinee Chucherdwatanasak
Publication year - 2020
Publication title -
artivate
Language(s) - English
Resource type - Journals
ISSN - 2164-7747
DOI - 10.34053/artivate.9.1.103
Subject(s) - downtown , symphony , management , service (business) , institution , sound (geography) , political science , sociology , engineering , public relations , business , marketing , history , art history , law , economics , archaeology , geomorphology , geology
After its 2010–11 contentious strike, the Detroit Symphony Orchestra (DSO) reinvented itself as “the most accessible orchestra on the planet.” This post-strike vision and its subsequent strategies reflected corporate entrepreneurship’s two phenomena: corporate venturing and strategic renewal. The DSO’s entrepreneurial turn enabled the orchestra to be more flexible strategically and structurally, broadened its role to become both nonprofit cultural organization and social-service institution, and helped the DSO contribute to revitalizing Detroit. Still, as most activities took place in Downtown/Midtown and Metro Detroit neighborhoods, the DSO was still far from being a true advocate for citizens of its very own city.