Open AccessEffectual Entrepreneurship in the Arts: The Story of Austin Classical Guitar
Author(s) -
Jonathan Gangi
Publication year - 2021
Publication title -
artivate
Language(s) - English
Resource type - Journals
ISSN - 2164-7747
DOI - 10.34053/artivate.10.2.149
Subject(s) - the arts , guitar , entrepreneurship , context (archaeology) , field (mathematics) , visual arts , sociology , arts administration , classical music , work (physics) , management , public relations , arts in education , art , political science , engineering , musical , history , economics , law , mathematics , mechanical engineering , archaeology , pure mathematics
This article tells the incredible story of Austin Classical Guitar, provides empirical evidence supporting the efficacy of Sarasvathy’s Effectual Entrepreneurship principles within an arts context, and contributes to theory development for the field of entrepreneurship and the subfield arts entrepreneurship. Individuals and organizations can utilize the concepts, principles, and method illustrated in the organizational history of Austin Classical Guitar to launch and sustain successful arts ventures. Arts entrepreneurship educators and scholars are encouraged to consider effectuation a foundational building block for the subfield and incorporate it into their work.