Open AccessKnowledge Management A Heuristic Application Approach in the Field of Marketing for New Product Development
Author(s) -
Alladi Venkatesh,
Gayathri Babu J
Publication year - 2019
Publication title -
journal of applied management and advanced research
Language(s) - English
Resource type - Journals
ISSN - 2582-2306
DOI - 10.34047/jamar.2019.v01i02.005
Subject(s) - heuristic , new product development , field (mathematics) , marketing management , product (mathematics) , product management , business , marketing , computer science , process management , knowledge management , artificial intelligence , mathematics , geometry , pure mathematics