Open AccessA Theoretical Framework Exploring the Relationship between CSR and Brand Equity
Author(s) -
Soofi Anwar,
N. Gladstone Joy
Publication year - 2019
Publication title -
journal of applied management and advanced research
Language(s) - English
Resource type - Journals
ISSN - 2582-2306
DOI - 10.34047/jamar.2019.v01i01.003
Subject(s) - corporate social responsibility , brand equity , equity (law) , business , marketing , public relations , political science , law
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