MEANS OF FORMING ARCHITECTURAL AND ARTISTIC EXPRESSION OF MODERN PUBLIC-BUSINESS CENTERS

The article describes the features of the organization of expressive architectural and artistic decisions of the exterior and interior spaces of business centers. Various approaches to the aesthetic formation of the business environment are proposed, based on the specifics of the town-planning location, class, and functional-typological classification of buildings of business centers. A number of composite tools for constructing the architectural appearance for three types of high-rise buildings of social and business centers are presented: multifunctional, specialized and universal. These means include: a) receiving form detail at the level of the building volume, architectural details, texture; b) the methods of combining the “architectural themes” of various functional planning, volumetric, and engineering technical components of the business center, including their consistent development, combinatorics, positive contrast, conscious emphasis and integration with the context; c) methods of identifying the high-altitude composition of a business building based on its vertical zoning. An arsenal of tools and techniques for designing an aesthetically appealing internal environment and comfortable interior spaces of business and office buildings has been developed. These techniques are based on enhancing the business environment by including internal public and collective spaces, by identifying and emphasizing communication areas and technical devices, scenario modeling of office-business and communication spaces, non-traditional tracing of communication flows. The application of the developed methodological tools will improve consumer and architectural and artistic qualities of buildings of public business centers, as well as ensure their comfort, commercial efficiency and aesthetic characteristics of the business environment.