Open AccessSOVIET ARCHITECTURE OF SPORTS AND ENTERTAINMENT BUILDINGS AS AN EXPERIENCE OF POPULARIZATION OF LATE MODERN ARCHITECTURE IN TOGLIATTI CITY
Author(s) -
Mikhail Solodilov
Publication year - 2021
Publication title -
tehničeskaâ èstetika i dizajn-issledovaniâ
Language(s) - English
Resource type - Journals
ISSN - 2687-0878
DOI - 10.34031/2687-0878-2021-3-2-33-43
Subject(s) - architecture , tourism , cultural heritage , entertainment , restructuring , presentation (obstetrics) , resource (disambiguation) , sociology , political science , aesthetics , history , archaeology , law , computer science , art , medicine , computer network , radiology
In the conditions of the lack of cultural and social resources of the largest non-regional city, there is a need to popularize and update the existing historical and architectural heritage of the Brezhnev period. This practice is increasingly becoming an effective strategy for improving the tourist attractiveness of the city, revising the semantic components of the city's brand and its identity. The methodological basis of the research is as follows: problem statement, historical and cultural research and analysis, combining disparate facts into an integral presentation model. This model forms the basis for city audio guides and landmarks mapping. As a result of the study, the author concludes that the Soviet historical and architectural heritage can become a valuable resource for transmitting information not only about the past but also a tool for transmitting valuable aesthetic and cultural attitudes into the future, which is in great demand in modern Russian realities. According to the author, it is not too late to stop the process of restructuring and destruction of valuable modernist architecture, while using such methods of heritage actualization as popularization, tourism and research activism, socio-project methods, myth-making as well.