Open AccessFORMATION OF URBAN ENVIRONMENT AND CITY BRAND BASED ON CITIZEN OPINIONS
Author(s) -
Yu. V. Gorgorova
Publication year - 2022
Publication title -
vestnik bgtu im. v.g. šuhova
Language(s) - English
Resource type - Journals
ISSN - 2071-7318
DOI - 10.34031/2071-7318-2021-7-2-76-83
Subject(s) - pride , urban environment , advertising , public relations , sociology , political science , geography , business , law , environmental planning
The development and functioning of the city brand depends on the support and approval of citizens at different levels. For example, participation in the formation of the urban environment of activists, attraction of the creative class or understanding of the processes in the city, its ordinary residents. Experience shows when the opinion of citizens is taken into account when forming a city brand, the residents are more attentive to the created environment, identify themselves with the city and feel a sense of pride in their city. Ignoring the opinion of citizens leads to protest art, vandalism, discontent and irritation of people. The author lists the questions to ask citizens during the survey and explains how the answers to these questions can influence the formation of the urban environment, built on the city's brand