MOTIVATION SPECIFICS OF YOUNG SPECIALISTS GUIDED BY ACTIVITIES IN CREATIVE AND INNOVATIVE SPHERES OF THE ECONOMY

Attracting (retaining) talented youth to higher educational institutions and scientific organizations in Russia is negatively influenced by a number of economic, social and psychological barriers. The influence of a number of economic, social and psychological barriers on this process is considered. The aim of the article is to identify factors that impede the rejuvenation of the personnel potential of creative organizations and to provide proposals for increasing the attractiveness of building their career in science and higher education among talented young people. The base of the research is the author’s theory of the “Motivational complex of labor activity”. It considers motivating labor behavior as a result of the simultaneous influence on labor behavior of the motives of acquisition, energy saving, satisfaction, security and subordination. The author conducted specific studies using the “Methods for diagnosing the structure of a person’s motivational complex” based on modern digital technologies. These methods are unrivaled throughout the world. The respondents were young scientists and students of universities and scientific organizations in Moscow, Kemerovo, Smolensk and Volgograd. The data analysis suggests that attempts to resolve the issue of lowering the average age of higher school teachers and researchers in the Russian Federation by using purely administrative measures are unlikely to be effective enough. Many people studying and entering graduate school have no wish to develop professionally in this field. Their external interest in creative work is largely imitative and finite. Talented young specialists who could significantly strengthen the human resources potential of higher education and research organizations are more often internally motivated to build their career either in state and municipal service institutions, or in large state corporations. The author compared motivational profiles of young teachers, young professionals working in the field of administrative management, and students who want or do not want to proceed with their postgraduate studies, and developed proposals for increasing the attractiveness of building a career for creative young professionals in science and higher education. They mainly affect the sphere of material incentives for labor and increasing the social prestige of this kind of labor activity.